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<channel>
	<title>Mariana Aguilar</title>
	<link>https://maguilar.com.mx</link>
	<description>Mariana Aguilar</description>
	<pubDate>Tue, 06 Dec 2022 22:50:43 +0000</pubDate>
	<generator>https://maguilar.com.mx</generator>
	<language>en</language>
	
		
	<item>
		<title>Slideshow</title>
				
		<link>https://maguilar.com.mx/Slideshow</link>

		<pubDate>Tue, 06 Dec 2022 22:50:37 +0000</pubDate>

		<dc:creator>Mariana Aguilar</dc:creator>

		<guid isPermaLink="true">https://maguilar.com.mx/Slideshow</guid>

		<description>

	

	Design, Strategy and Innovation.
I’m working on a new online portfolio that better tells the story of my projects and design approach.
You can explore my work and experience through the links below.
 I’d love to connect — let’s talk about design, strategy, or collaboration.
- Mariana Aguilar
︎ Let’s connect︎
maguilar.cp@gmail.com
︎ UX Portfolio
 ︎UI Portfolio︎︎︎ cv



	


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	<item>
		<title>Work Navigation</title>
				
		<link>https://maguilar.com.mx/Work-Navigation</link>

		<pubDate>Tue, 06 Dec 2022 22:50:38 +0000</pubDate>

		<dc:creator>Mariana Aguilar</dc:creator>

		<guid isPermaLink="true">https://maguilar.com.mx/Work-Navigation</guid>

		<description>
	︎&#38;nbsp;Index
	Next Page&#38;nbsp;︎
</description>
		
	</item>
		
		
	<item>
		<title>A Creative Approach to Waste Management</title>
				
		<link>https://maguilar.com.mx/A-Creative-Approach-to-Waste-Management</link>

		<pubDate>Tue, 06 Dec 2022 22:50:39 +0000</pubDate>

		<dc:creator>Mariana Aguilar</dc:creator>

		<guid isPermaLink="true">https://maguilar.com.mx/A-Creative-Approach-to-Waste-Management</guid>

		<description>
	A Creative Approach to Waste Management
	Omrin &#38;amp; Leeuwarden, Netherlands municipality

Ux design


	

Each year, Leeuwarden, Netherlands welcomes a
wave of new students, to begin their university
journey. Among them are young individuals
experiencing independent living for the first time.
As they adapt to their new environment, their daily
habits contribute significantly to the city’s waste
production.

Our client, Omrin,the waste management
company is keen on empowering young adults to
manage their waste responsibly. Partnering
closely with them, our team proposes a
customized solution for our peers. Using creativity
and engagement, our aim is to raise awareness
and promote sustainable living among students.


	&#60;img width="3624" height="2147" width_o="3624" height_o="2147" data-src="https://freight.cargo.site/t/original/i/ef40ab4aab06aacf76a88a6f19e7f0835169b0e94e916c1751c1db5d33d74d4f/1111.jpg" data-mid="161213578" border="0"  src="https://freight.cargo.site/w/1000/i/ef40ab4aab06aacf76a88a6f19e7f0835169b0e94e916c1751c1db5d33d74d4f/1111.jpg" /&#62;


	

MY ROLE Research &#38;amp; InsightsPrototyping Branding Social Campaign







DESIGN PROCESS
	





THE CHALLENGE
How do we ensure that the amount of waste is reduced? One way of doing this is by separating waste and consuming, but perhaps there is another alternative. What creative, innovative ideas and solutions can be found in the immediate surroundings?

THE STRATEGYIts multi-faceted strategy that has been developed
after analyzing the results of research. The strategy is aimed at addressing a
specific problem and is composed of several elements that work together to
guide students in separating their waste and changing their behavior. The
solution is designed to be effective by targeting specific areas of the
students' daily routine and making small changes that will ultimately lead to a
reduction in waste and an increase in awareness of the importance of proper
waste management. Overall, this multi-faceted approach aims to make the process
of separating waste as easy and effortless as possible for the students, while
still raising awareness of the importance of environmental conservation.





&#60;img width="2250" height="1128" width_o="2250" height_o="1128" data-src="https://freight.cargo.site/t/original/i/148d2f58359a47902e120c67ecd549a9f675182824cac80dd806d3b8a756bb85/DESIGN-PROCESS.png" data-mid="161215314" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/148d2f58359a47902e120c67ecd549a9f675182824cac80dd806d3b8a756bb85/DESIGN-PROCESS.png" /&#62;

	
RESEARCH&#38;nbsp;
Main question of the research:&#38;nbsp;
 How students interact with the waste they generate in their daily routine?
Important aspects:
Motivations / influences / knowledge about separation and reduction / waste dispose and separation / when waste is generated  / feelings about waste and the consequences.

Methods:&#38;nbsp;Diary study, card sorting, interviews, Desk research. 


	&#60;img width="6500" height="4200" width_o="6500" height_o="4200" data-src="https://freight.cargo.site/t/original/i/f958bdc5f42ecbcfa8424520408b48f20bb90260c24c4e290468c51a03c044fc/diary.png" data-mid="165512324" border="0"  src="https://freight.cargo.site/w/1000/i/f958bdc5f42ecbcfa8424520408b48f20bb90260c24c4e290468c51a03c044fc/diary.png" /&#62;

	

	
&#60;img width="1384" height="1101" width_o="1384" height_o="1101" data-src="https://freight.cargo.site/t/original/i/4217a98be7efce2e8d9033dfb9537d429bbea604a3a4a99cb940a9ddd7b25a40/d-claificacion.png" data-mid="165514983" border="0"  src="https://freight.cargo.site/w/1000/i/4217a98be7efce2e8d9033dfb9537d429bbea604a3a4a99cb940a9ddd7b25a40/d-claificacion.png" /&#62;
&#60;img width="2081" height="1658" width_o="2081" height_o="1658" data-src="https://freight.cargo.site/t/original/i/385f6cde8b4720d8ee8edb6d928e31cff021b09d08bee2cc9ece09d6647ee6b4/MicrosoftTeams-image-27.png" data-mid="165514908" border="0"  src="https://freight.cargo.site/w/1000/i/385f6cde8b4720d8ee8edb6d928e31cff021b09d08bee2cc9ece09d6647ee6b4/MicrosoftTeams-image-27.png" /&#62;






	


	INSIGHTS
	



&#60;img width="2563" height="1520" width_o="2563" height_o="1520" data-src="https://freight.cargo.site/t/original/i/737a4617e4cbe1ac6b0450281f4fa54448c9b0622e3d24de74d1dac16680a90c/insights_Mesa-de-trabajo-1.png" data-mid="165519612" border="0"  src="https://freight.cargo.site/w/1000/i/737a4617e4cbe1ac6b0450281f4fa54448c9b0622e3d24de74d1dac16680a90c/insights_Mesa-de-trabajo-1.png" /&#62;

	
	

	RESULTS
&#60;img width="1544" height="1080" width_o="1544" height_o="1080" data-src="https://freight.cargo.site/t/original/i/64270005f0ac1466cf7598733722b3e9dbd8d2cf81018704e986ee47e403674b/Bus-Stop-Billboard-MockUp-2-01.png" data-mid="165521739" border="0"  src="https://freight.cargo.site/w/1000/i/64270005f0ac1466cf7598733722b3e9dbd8d2cf81018704e986ee47e403674b/Bus-Stop-Billboard-MockUp-2-01.png" /&#62;





	
	

One aspect of the multi-faceted strategy, a social campaign. The campaign is designed to connect with students by speaking their language and being present in their daily lives. The goal is to educate students on the proper use of recycling bins and help them understand how to recycle correctly. This social campaign is an integral part of the multi-faceted solution that has been designed to address the problem of waste management and change student.



	
&#60;img width="4267" height="5693" width_o="4267" height_o="5693" data-src="https://freight.cargo.site/t/original/i/a2e173afc46a1a36fd69fa993076fae74eb7b4583a3f8ebc396c760006ba283c/characters-colors-Recuperado-07.png" data-mid="165520979" border="0"  src="https://freight.cargo.site/w/1000/i/a2e173afc46a1a36fd69fa993076fae74eb7b4583a3f8ebc396c760006ba283c/characters-colors-Recuperado-07.png" /&#62;
&#60;img width="4267" height="5693" width_o="4267" height_o="5693" data-src="https://freight.cargo.site/t/original/i/7f3a43239848e528a3f28f6f64f11828cdbb8800c54059bceb80b4b72bd92704/characters-colors-Recuperado-08.png" data-mid="165520981" border="0"  src="https://freight.cargo.site/w/1000/i/7f3a43239848e528a3f28f6f64f11828cdbb8800c54059bceb80b4b72bd92704/characters-colors-Recuperado-08.png" /&#62;


&#60;img width="3543" height="1748" width_o="3543" height_o="1748" data-src="https://freight.cargo.site/t/original/i/4879de2a749e82e81454de7041b461bcb0ef61fd57e490ce80bd031c9ad2d1be/posters.png" data-mid="165520982" border="0"  src="https://freight.cargo.site/w/1000/i/4879de2a749e82e81454de7041b461bcb0ef61fd57e490ce80bd031c9ad2d1be/posters.png" /&#62;


	


	

We are very happy with the collaboration with Mariana and her fellow colleagues. They have done thorough research into the customer journey of our target group. They have come up with a good solution for us. And in terms of design, it always looked great. The collaboration was very pleasant and equal. thanks!
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; - Elske van der kooi and Coby Idzenga, Omrin.




	


Another aspect of the multi-faceted strategy, the redesign of the bio-bin. The redesign is intended to improve the bio-bin by addressing issues such as smell and ergonomics. The goal is to make the process of separating organic waste more pleasant and user-friendly for students. The redesign of the bio-bin is an important part of the solution as it aims to improve the practical aspect of separating waste and make it more convenient for students.


	


&#60;img width="4030" height="2504" width_o="4030" height_o="2504" data-src="https://freight.cargo.site/t/original/i/ba95d471c06d9da2f218ca203819ce273417234bfce109c42741a2e3f27ccfc9/Bakje-op-aanrecht.png" data-mid="165521802" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/ba95d471c06d9da2f218ca203819ce273417234bfce109c42741a2e3f27ccfc9/Bakje-op-aanrecht.png" /&#62;



	
	&#60;img width="3280" height="3549" width_o="3280" height_o="3549" data-src="https://freight.cargo.site/t/original/i/0be0c32ad87772fd5fdf1f4ccfc62b6a39f5e2e100d4404d962e3f281ea9f563/Assembly-final-green-blue-1.3.png" data-mid="165527054" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/0be0c32ad87772fd5fdf1f4ccfc62b6a39f5e2e100d4404d962e3f281ea9f563/Assembly-final-green-blue-1.3.png" /&#62;
	&#60;img width="3208" height="3405" width_o="3208" height_o="3405" data-src="https://freight.cargo.site/t/original/i/794f6db13f05d9f7f4f1cf4bce83ffe9b30a59a8957427aee3302190a934ccb4/Assembly-final-green-blue-3.2.png" data-mid="165527055" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/794f6db13f05d9f7f4f1cf4bce83ffe9b30a59a8957427aee3302190a934ccb4/Assembly-final-green-blue-3.2.png" /&#62;


	
	





	
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	<item>
		<title>Enhancing Service  Payment Experience</title>
				
		<link>https://maguilar.com.mx/Enhancing-Service-Payment-Experience</link>

		<pubDate>Tue, 06 Dec 2022 22:50:40 +0000</pubDate>

		<dc:creator>Mariana Aguilar</dc:creator>

		<guid isPermaLink="true">https://maguilar.com.mx/Enhancing-Service-Payment-Experience</guid>

		<description>
	










Enhancing Service

Payment Experience





	Wispok
Branding &#38;amp; Web Design



	


	&#60;img width="886" height="524" width_o="886" height_o="524" data-src="https://freight.cargo.site/t/original/i/8286682454fa811836059e1b0ad7443ed80bf59cda27baeb794b29c7cbf90991/Screenshot-2025-09-08-at-7.24.54p.m..png" data-mid="237951848" border="0" data-scale="100" src="https://freight.cargo.site/w/886/i/8286682454fa811836059e1b0ad7443ed80bf59cda27baeb794b29c7cbf90991/Screenshot-2025-09-08-at-7.24.54p.m..png" /&#62;
	Wispok is a startup company that aims to put an
end to frustating experiences and complex designs
that steal effort, money, and above all, time.

Designing financial solutions tailored to today’s
lifestyle, from how businesses manage their billing
channels to the user experience during payment.
Assisting in streamlining bureaucratic processes.











	

THE CHALLENGE




How can the product team meet the client requirements while aligning with internal business objectives and ensuring the final product is both accessible and user-centered?






MY ROLE

Research
Facilitation&#38;nbsp;
Mapping&#38;nbsp;
Prototyping&#38;nbsp;



	&#60;img width="1306" height="786" width_o="1306" height_o="786" data-src="https://freight.cargo.site/t/original/i/a6769d2d68c309e418504106643e56455a58b0dd2e8b6bbcbba84eee4236d65c/Screenshot-2025-10-20-at-7.58.08p.m..png" data-mid="239607749" border="0"  src="https://freight.cargo.site/w/1000/i/a6769d2d68c309e418504106643e56455a58b0dd2e8b6bbcbba84eee4236d65c/Screenshot-2025-10-20-at-7.58.08p.m..png" /&#62;

	
	THE STRATEGY





















To align stakeholders and focus the team around user needs, I introduced service design frameworks and agile practices. We prioritized iterative learning , testing early, refining based on feedback, and documenting findings for continuous improvement. This approach fostered collaboration and transparency across departments.



	RESEARCHWe conducted 40 usability tests with users aged 26–55 familiar with online payment systems, automating the analysis process to efficiently visualize results.In addition, we organized focus groups to explore perceptions of the solution and validate feature relevance. Finally, A/B testing was used to evaluate different interface versions — particularly login and payment flows — to determine the most intuitive experience.
 
“An excellent human being and
professional. Your creativity and
dedication were reflected in the
detailed analysis to better understand
our clients and user, making WISPOK
stand out. Great passion for design
and all forms of innovation.” &#38;nbsp;
 - Alejandro Muñoz, CEO, Wispo
	&#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;. &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#60;img width="694" height="892" width_o="694" height_o="892" data-src="https://freight.cargo.site/t/original/i/97934712304ecd2bc59443c29906d9fb7b3c196cf47cd47228977574ab8eab5b/Screenshot-2025-10-20-at-8.07.08p.m..png" data-mid="239608317" border="0" data-scale="61" src="https://freight.cargo.site/w/694/i/97934712304ecd2bc59443c29906d9fb7b3c196cf47cd47228977574ab8eab5b/Screenshot-2025-10-20-at-8.07.08p.m..png" /&#62;&#60;img width="696" height="910" width_o="696" height_o="910" data-src="https://freight.cargo.site/t/original/i/7d5e0cbb4347dc63f4260df50465b74781922adf7248e72fabc3e40fb4c73483/Screenshot-2025-10-20-at-8.06.56p.m..png" data-mid="239608315" border="0" data-scale="61" src="https://freight.cargo.site/w/696/i/7d5e0cbb4347dc63f4260df50465b74781922adf7248e72fabc3e40fb4c73483/Screenshot-2025-10-20-at-8.06.56p.m..png" /&#62;

&#60;img width="1114" height="1374" width_o="1114" height_o="1374" data-src="https://freight.cargo.site/t/original/i/d34ddd65b853a1288d77b465b7a9699d983f820d58260bcf48846e0382f78fb4/Screenshot-2025-10-20-at-8.16.39p.m..png" data-mid="239608488" border="0" data-scale="92" src="https://freight.cargo.site/w/1000/i/d34ddd65b853a1288d77b465b7a9699d983f820d58260bcf48846e0382f78fb4/Screenshot-2025-10-20-at-8.16.39p.m..png" /&#62;






&#38;nbsp;


THE SOLUTION


We launched an online payment platform allowing customers to pay water bills anytime, anywhere, using their preferred method — a major shift from the previous in-person-only model.
Since its release in September 2023, the platform has achieved a 20% monthly growth in users, attracted new clients for the company, and significantly improved accessibility and convenience for all stakeholders. &#38;nbsp;
	Our team now operates under a mixed agile methodology, ensuring ongoing testing, documentation, and user engagement for future iterations. 






&#60;img width="790" height="464" width_o="790" height_o="464" data-src="https://freight.cargo.site/t/original/i/d859cf98559f364ae1ba5fd34052a971ab109950f6d2299b2fc95d1e709e2ca3/Screenshot-2025-10-20-at-8.15.17p.m..png" data-mid="239608435" border="0"  src="https://freight.cargo.site/w/790/i/d859cf98559f364ae1ba5fd34052a971ab109950f6d2299b2fc95d1e709e2ca3/Screenshot-2025-10-20-at-8.15.17p.m..png" /&#62;
	&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;



	
	

</description>
		
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		<title>Exploring Tequila Community Cultural Perception</title>
				
		<link>https://maguilar.com.mx/Exploring-Tequila-Community-Cultural-Perception</link>

		<pubDate>Tue, 06 Dec 2022 22:50:42 +0000</pubDate>

		<dc:creator>Mariana Aguilar</dc:creator>

		<guid isPermaLink="true">https://maguilar.com.mx/Exploring-Tequila-Community-Cultural-Perception</guid>

		<description>
	Exploring Tequila Community
Cultural Perception



&#38;nbsp;The cultural offerings of Tequila, Mexico are perceived
as activities exclusively targeted at tourists,
preventing the local community from taking
ownership of the spaces in the area.
The cultural offerings targeted at locals fail to
capture their interest.
 This project is based on the
hypothesis that this is because the correct channels
for cultural dissemination have not been identified,
nor has there been an adequate approach towards
the residents of Tequila by cultural institutions.

	&#60;img width="4835" height="3223" width_o="4835" height_o="3223" data-src="https://freight.cargo.site/t/original/i/110cb638b0423cf6b40c61c534f2e4b08b45d44404a7f1778110dc336658415e/2w6ywit8_yk-samuel-zeller.jpg" data-mid="161200880" border="0"  src="https://freight.cargo.site/w/1000/i/110cb638b0423cf6b40c61c534f2e4b08b45d44404a7f1778110dc336658415e/2w6ywit8_yk-samuel-zeller.jpg" /&#62;

The ideologies of the super-tribes exercised absolute power over all individual minds under their sway.In civilized regions the super-tribes and the overgrown natural tribes created an astounding mental tyranny. In relation to his natural tribe, at least if it was small and genuinely civilized, the individual might still behave with intelligence and imagination.Chapter V
Worlds Innumerable; Strange Mankinds



&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/4a24dd19a56e9a1de8075fca686081ed850f8048e506a57d5bb31108b24a3f7c/DSC_0479.JPG" data-mid="166365989" border="0"  src="https://freight.cargo.site/w/1000/i/4a24dd19a56e9a1de8075fca686081ed850f8048e506a57d5bb31108b24a3f7c/DSC_0479.JPG" /&#62;
2014&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/ccb3730d89432458af0642ab61f3b7486e797eaf700caf9b521da415b711e197/DSC_0491.JPG" data-mid="166365990" border="0"  src="https://freight.cargo.site/w/1000/i/ccb3730d89432458af0642ab61f3b7486e797eaf700caf9b521da415b711e197/DSC_0491.JPG" /&#62;
2015
&#60;img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/e98c2612df201912a9b6323cee903e64981171a46a0c745c28998c58ed9f9749/DSC_0506-1.JPG" data-mid="166365991" border="0"  src="https://freight.cargo.site/w/1000/i/e98c2612df201912a9b6323cee903e64981171a46a0c745c28998c58ed9f9749/DSC_0506-1.JPG" /&#62;
2016



The Diversity of Worlds
(p. 56)When the cosmos wakes, if ever she does, she will find herself not the single beloved of her maker, but merely a little bubble adrift on the boundless and bottomless ocean of being.
 

&#60;img width="4870" height="3247" width_o="4870" height_o="3247" data-src="https://freight.cargo.site/t/original/i/b2e8d310efaf43ef58da605ca0b2729acb4da51e60422c01be6033d76046f150/kczzaboax9y-samuel-zeller.jpg" data-mid="161200883" border="0"  src="https://freight.cargo.site/w/1000/i/b2e8d310efaf43ef58da605ca0b2729acb4da51e60422c01be6033d76046f150/kczzaboax9y-samuel-zeller.jpg" /&#62;
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	All this long human story, most passionate and tragic in the living, was but an unimportant, a seemingly barren and negligible effort, lasting only for a few moments in the life of the galaxy.
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		<title>Information</title>
				
		<link>https://maguilar.com.mx/Information</link>

		<pubDate>Tue, 06 Dec 2022 22:50:43 +0000</pubDate>

		<dc:creator>Mariana Aguilar</dc:creator>

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Experience
Regina Aguilar Photographer - Visual Designer 2021 - PresentAs the lead designer for the company, I was responsible for creating the brand identity, designing the website for desktop and mobile, social media content, and designing the company's stationery.
Design Factory Global Network - Graphic DesignerFebruary - July 2022 As a member of the team, I was part of the development of the graphic identity for the Design Factory Global Network Research Conference 2022. The concept was developed physically and then digitized for the purpose of promoting the event. I was involved in the creative process for the development of the physical proposal and participated in the creation of a wooden prototype.Museums and Community - Researcher/Visual DesignerSeptember - December 2021 / Capstone ProjectConducted field research to understand the perception of the cultural offerings and if they met the needs of the community. Utilized ux research tools to analyze the data and created infographics to visually represent the findings.“Materioteca” - Visual DesignerSummer 2021 / Academic ProjectMultidisciplinary sustainable research center focusing on social-environmental issues. Design of the interface for the circular materials database form. Creation of graphics for database dissemination.Jaaka - CoFounder/Brand Designer May 2020 - December 2022A SME commercializer of Mexican Products, I was responsible for developing the core concept, naming, and visual identity for the brand. This included managing social media accounts and designing packaging for products. Additionally. Experience in sales and administration / Managing supplier relationships.


	&#60;img width="733" height="891" width_o="733" height_o="891" data-src="https://freight.cargo.site/t/original/i/7f208c4cb30c81756addac4577967fc34c2c3b5b3f4d727e751870625b227cbe/IMG_8985.jpg" data-mid="234532194" border="0" data-scale="52" src="https://freight.cargo.site/w/733/i/7f208c4cb30c81756addac4577967fc34c2c3b5b3f4d727e751870625b227cbe/IMG_8985.jpg" /&#62;

Contact
Guadalajara, Mexicomaguilar.com.mx maguilar.cp@gmail.com+52 644 156 6612











	





	




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		<title>Footer</title>
				
		<link>https://maguilar.com.mx/Footer</link>

		<pubDate>Tue, 06 Dec 2022 22:50:43 +0000</pubDate>

		<dc:creator>Mariana Aguilar</dc:creator>

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